Copy Writing The Old Addage: 'Content is King' There are two major things to consider when setting up content for your website: The User's Experience - Visitors to your website need to find the content on your website appropriate and informative. If visitors find a barrage of unnecessary drivel they get annoyed can navigate away from the site with just one click. It is no use getting hits on a website if your goals are not being reached. Some SEO companies tend to write monthly content to coax search engines into reaching a website- much of the it however is sales speech. This has an adverse effect projecting a negative image to a high number of potential clients. Search Engine Optimisation- The main goal of Search Engines such as Google is to give internet users what they are looking for. This works firstly by searching all the websites on the internet, then comparing thier content, then catagorising them according to keywords and phrases to fit in where they will be the most appropriate. The way content is written and organised can greatly affect desired keyword rankings.