EU GDPR regulations brought many changes to marketing and sales strategies for companies focusing on EU prospects. Under GDPR, ISVWorld, as any other data provider, cannot obtain an opt-in for all our clients to reach out to contacts and prospects visible in our platform; our clients have the responsibility to get a specific opt-in just for their company. However, we did make a number of changes in our tool to "protect" our clients from reaching out to prospects in GDPR countries:
- GDPR and Inside Sales in ISVWorld
For every Contact (name/title) that is being displayed in our tool - on the software vendor profile page that is usually used by Inside Sales Reps – you can see whether that person is in a geography impacted by GDPR. As such, a sales representative can always decide whether (s)he wants to spend credits on obtaining that contact information or not. So, ISVWorld is fully transparent.
- GDPR and Marketing in ISVWorld
Similarly, in our bulk-marketing download page, there is an option prior to downloading to include/exclude contacts from geographies impacted by GDPR. This way you can avoid bulk campaigns going to contacts in GDPR-GEO’s
Finally, we do work with external service providers that have access to ISVWorld and can help our clients to get client-specific opt-ins.